Grand Lakeside Resort
How a luxury lakeside resort transformed their lobby experience and built an authentic marketing library from real guest moments.
!The Challenge
Grand Lakeside Resort is a 200-room luxury property known for its stunning lake views and outdoor activities. Guest Experience Director Elena Vasquez faced a common hospitality challenge: creating authentic marketing content that captured the real guest experience.
“We spent $40,000 annually on professional photo shoots, but the images looked staged. Meanwhile, guests were taking amazing photos every day that we never saw. Our Instagram was full of polished shots that didn't feel real, while guest photos with our geotag told a much better story.”
“We also struggled with lobby engagement. Guests would check in, walk past our beautiful lobby displays showing stock footage, and head straight to their rooms. We wanted something that made them stop and feel like part of the story.”
✓The Solution
Grand Lakeside deployed CrowdPics across 6 screens throughout the property, creating a cohesive guest photo experience from check-in to checkout.
Multi-Location Deployment
Main Lobby
Large format display showcasing guest arrival moments and resort highlights
Lakeside Restaurant
Breakfast and dinner photos create an inviting atmosphere
Pool Deck
Poolside QR codes capture summer vacation memories
Rooftop Bar
Sunset photos and evening celebrations on display
Strategic Integration
Check-In Experience
QR codes on key cards invite guests to share their arrival photo. Staff mention the photo wall during check-in.
Activity Integration
Kayak rentals, spa treatments, and restaurant reservations all include photo wall prompts. Staff capture the QR code on receipts.
Review Connection
Thank-you emails include the guest's photos with gentle prompts to share on TripAdvisor or Google.
Content Rights
Photo submission grants marketing rights. The resort now has 1,800+ authentic photos monthly for social media and advertising.
Key Features That Made the Difference
Branded Overlays
Elegant resort logo and "Grand Lakeside Resort" text appears subtly on every photo, creating brand awareness with every share.
Seasonal Filters
Winter snow effects, autumn foliage overlays, and summer sun flares match the season and create shareable moments.
Multi-Screen Sync
All 6 screens show coordinated content, creating a cohesive visual story throughout the property.
Content Library
Admin dashboard provides searchable access to all guest photos with marketing rights for use in campaigns.
📈The Results
Compared to professional photography alone
With photo submissions linked to review requests
Authentic content for marketing use
From guest tagging and sharing
The most surprising result was the impact on guest behavior. Guests now linger in the lobby, watching for their photos and those of other guests. Conversations start between strangers who recognize each other from the photo wall.
The resort reduced their professional photography budget by 60% while building a content library of over 20,000 authentic guest photos in their first year. These photos now power their Instagram, Facebook ads, and even their website hero images.
“CrowdPics changed how we think about guest experience. It's not just about what we provide - it's about helping guests create and share their own story. When someone sees their family photo on our lobby screen, they feel like they belong here. That's priceless.”
ROI Breakdown
Ready to Transform Your Guest Experience?
See how CrowdPics can help your hotel create authentic guest moments and build a powerful content library.